Debrunner Koenig Gruppe
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“Sankt” campaign

Marketing the city of St. Gallen

The history of the Debrunner Koenig Group began in St. Gallen in 1755. As a traditional St. Gallen company, we are now part of St. Gallen’s successful promotional campaign, which was launched to revitalise the city. We have designed our campaign visual in cooperation with the city of St. Gallen. It highlights our comprehensive range of products and services in the field of steel and metals under the name “Sankt Stahlhart”.

Responsible action plays a key role in our business model and in our self-image as a long-established company. For us, responsibility means making our entire company ethically and socially responsible, environmentally compatible and economically successful at the same time. We believe that sustainability is also about maintaining the Hinterlauben property with the involvement of experts. The Debrunner Koenig Group is particularly committed to this project. It will perpetuate the history of the city of St. Gallen whilst helping to bridge the transition to modernity.

The “Sankt” campaign
The city of St. Gallen’s “Sankt” campaign is running from 2021 to 2023. It emphasises the strengths and qualities of the city and is targeted towards potential newcomers as well as companies and employees. The aim of the campaign is to promote the city as a place to live, to do business and to work.