Focus on vocational training

Sponsorship has to be credible, which is why we are pleased that we can count on our employees and our customers to accept and identify with the projects we sponsor.

Communication mix
We see sponsoring as a win-win situation and part of our public relations work, with the aim of obtaining services in return that support our own communication and marketing objectives.

Sponsoring criteria

  • Always relevant to customers, products and/or product range
  • Goal- and mission-oriented
  • No individuals or political parties
  • No aggressive or violent events or organisations No drugs, not racist, not sexist